Customer Advocacy Marketing Manager
New
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisContent creationRelationship buildingCross-functional collaborationCustomer Success
Requirements
- 5+ years of experience in B2B marketing, customer success, customer marketing, or customer advocacy roles.
- Proven experience building or scaling customer advocacy programs, ideally from the ground up.
- Strong ability to create compelling customer-facing content including case studies, testimonials, and multimedia assets.
- Excellent communication, storytelling, and relationship-building skills with both customers and internal stakeholders.
- Experience working cross-functionally with sales, marketing, product, and customer success teams.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Data-driven mindset with experience measuring program effectiveness and reporting on KPIs.
- Experience managing customer communities or large-scale events such as user conferences is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
Responsibilities
- Design and implement a comprehensive customer advocacy strategy, including goals, KPIs, and program structure.
- Build and manage a customer reference program by identifying, onboarding, and nurturing customer advocates.
- Create and oversee development of customer success content such as case studies, testimonials, videos, and stories.
- Recruit and support customer speakers for webinars, conferences, industry events, and other public-facing opportunities.
- Develop and manage customer recognition and awards programs to strengthen engagement and community loyalty.
- Partner with internal teams to support and grow a thriving customer community and enable peer-to-peer engagement.
- Contribute to planning and execution of customer-focused events, including user conferences and virtual experiences.
- Track, analyze, and report on program performance to demonstrate business impact and ROI.
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