Senior Integrated Marketing Manager
New
P
PrizePicksDaily Fantasy Sports
While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-RemoteFull-TimeSenior
Salary130,000 - 155,000 USD per year
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Job Details
- Experience
- 6–8+ years of experience
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- 6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred)
- Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scale
- Strong strategic thinking with the ability to connect business goals to marketing plans and execution
- Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM.
- Demonstrated ability to influence without authority and drive alignment across multiple stakeholders
- Strong project management and organizational skills, with the ability to manage complex, concurrent initiatives
- Data-driven mindset with experience leveraging insights to inform strategy and optimization
- Experience mentoring or guiding more junior team members
Responsibilities
- Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunities.
- Oversee campaign planning and execution across paid, owned, and earned channels—ensuring clear direction, strong alignment, and high-quality delivery across all touchpoints.
- Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plans.
- Establish clear campaign frameworks, messaging direction, and briefing standards that enable Creative, CRM, Social, and Paid Media teams to execute effectively and consistently.
- Act as the central strategic connector across Marketing functions—ensuring all channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silos.
- Define success metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and lead optimization strategies to improve acquisition, engagement, and retention.
- Provide direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered efficiently and at a high standard.
- Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, clarity, and scalability.
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