Senior Field Marketing and Events Manager
New
L
LimeMicromobility
United States, working across time zonesFull-TimeSenior
Salary83,000 - 143,000 USD per year
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Job Details
- Languages
- Fluent in English; additional European languages are a plus.
- Experience
- 6+ years of experience
- Required Skills
- CRMCustomer Success
Requirements
- 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
- Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations.
- A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions.
- Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
- Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification.
- Comfortable creating structure where little exists and energized by ambiguity.
- Highly organized and operationally sharp; enjoys being the advance team, thinking around corners, and making sure details don’t slip.
- Equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run-of-show, and reviewing the pipeline report afterward.
- Strong cross-functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders.
- Excellent communication skills across formats: in person, email, decks, speaker prep, and executive-facing materials.
- Passion for micromobility, sustainability, and helping organizations solve real transportation problems.
- Comfortable traveling regularly and working across time zones.
- Bachelor’s degree or equivalent practical experience.
Responsibilities
- Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
- Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations.
- Create a repeatable event-led lead generation motion that connects pre-event targeting, on-site engagement, and post-event follow-up to measurable pipeline outcomes.
- Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities.
- Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement.
- Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations.
- Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime.
- Serve as the advance team for in-market activations—owning logistics, vendors, run-of-show, shipping, staffing, executive briefing documents, contingency planning, and on-site execution.
- Define success metrics and maintain operational rigor across event sourcing, lead capture, attribution, conversion, pipeline influence, and ROI.
- Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next.
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