Senior Product Marketing Manager
New
F
FairmarkitProcurement, AI
Remote
For this role you need to reside in one of the following states: Colorado (CO), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Maryland (MD), Massachusetts (MA), Montana (MT), New Hampshire (NH), New Jersey (NJ), New York (NY), North Carolina (NC), Ohio (OH), Pennsylvania (PA), Rhode Island (RI), Texas (TX), or Washington (WA).Full-TimeSenior
Salary160,000 - 180,000 USD per year
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Job Details
- Experience
- 7+ years of B2B product marketing experience
- Required Skills
- Data AnalysisProduct AnalyticsCRM
Requirements
- 7+ years of B2B product marketing experience, including meaningful ownership of enterprise SaaS and/or AI products
- Demonstrated success building or inheriting a PMM function with outsized results. Clearer positioning. Better adoption. Higher sales confidence.
- Strong storytelling instincts: you translate complex AI capabilities into crisp, outcome-focused narratives that land with stakeholders
- Compelling communicator: you present with confidence, build executive-ready decks, and know how to land a point in a room full of skeptics
- AI-native by default: you already use LLMs, automation, and AI tools as core parts of your workflow — for research, drafting, segmentation, competitive analysis, and more.
- Proven track record enabling Sales and Customer Success with content, training, and deal support in a high-velocity or enterprise sales motion
- Analytical mindset with comfort using data to size opportunities, segment audiences, and measure GTM performance across CRM, marketing automation, and product analytics.
- Operationally sharp: you simplify complex workstreams, keep cross-functional projects on track, and hold teams accountable without friction
- Compelling communicator: you write with clarity, present with confidence, and know how to land a narrative in a room full of skeptics
- experience in procurement, supply chain, or financial operations. If you've marketed to CPOs and sourcing leaders, or know tools like SAP Ariba, Coupa, or Workday Sourcing, you'll hit the ground running.
Responsibilities
- Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
- Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
- Lead end-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
- Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
- Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
- Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
- Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
- Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
- Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
- Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate
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