- Own product marketing strategy for Pass, Flex, and Classroom.
- Plan and execute go-to-market efforts for new products, features, and releases.
- Develop differentiated positioning and messaging for school administrators and education leaders.
- Create sales enablement that helps Sales and Customer Success communicate value, differentiate Securly, and win.
- Gather customer insight, conduct win-loss research, and develop competitive intelligence to inform marketing and product decisions.
- Build repeatable launch and enablement processes with Demand Generation.
- Partner with Product, Sales, Customer Success, Marketing, Creative, Demand Generation, and executive leadership.
- Use customer research and market intelligence to influence roadmap discussions.