VP of Growth Marketing
F
Fitt Talent PartnersReal-food nutrition
Remote (US)Full-TimeVp
Salary not disclosed
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Job Details
- Experience
- 6+ years of DTC eCommerce Growth experience
- Required Skills
- Shopify
Requirements
- 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
- Expert understanding of building repeatable, scalable growth systems
- Team leader and people manager, capable of driving channel-level performance
- Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
- World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
- Shopify ecosystem expert (Platform functionality, apps, integrations)
- Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
- Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
- Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
- Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
- Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
- Can manage external agencies and contractors while owning outcomes
Responsibilities
- Build and continuously evolve our growth playbooks
- Design scalable systems for paid acquisition, UGC + creator pipelines, affiliate / performance partnerships, and founder-led organic growth
- Translate strategy into clear weekly execution + KPIs
- Oversee multi-million dollar annual spend, driving performance across Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)
- Own the creative engine, building repeatable systems for high-volume UGC production, ad concept pipelines, and iteration velocity
- Build systems that convert organic reach → leads → customers, launching and scaling lead magnets, advertorial funnels, and "blog ads" / whitelisting strategies
- Constantly ideate and test offers (bundles, discounts, entry points) and funnels (sample packs, subscriptions, lead gen) to improve AOV, Conversion rate, and New customer acquisition efficiency
- Build a subscription-first growth engine, driving repeat purchase rate and cohort LTV
- Lead and develop a high-performance growth org: Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships
- Set clear ownership, KPIs, quarterly rocks and accountability, creating a culture of speed, ownership, relentless iteration
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