Senior Marketing Manager, Content & Creator Strategy
New
W
WispHealthcare
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8–10+ years of experience
Requirements
- 8–10+ years of experience in influencer marketing, creator partnerships, or brand marketing in a high-growth environment.
- Experience building and scaling multi-channel creator or UGC programs that drive both brand and performance outcomes.
- Deep understanding of social platforms (TikTok, Instagram, YouTube, Reddit, LinkedIn) and what makes content perform.
- Strong people manager with experience leading direct reports and external partners or contractors.
- Strategic and hands-on—comfortable setting vision while also writing briefs, scripts, and guiding execution.
Responsibilities
- Own and scale Wisp’s influencer and creator strategy across organic, paid, affiliate, and gifting programs.
- Build and manage a high-performing network of creators and brand ambassadors aligned with Wisp’s voice and clinical credibility.
- Lead a cross-channel UGC strategy, ensuring content is optimized across social, paid media, web, and lifecycle marketing.
- Partner with Growth to adapt creator content into high-performing paid assets, while managing budget and tracking ROI.
- Manage and develop a small team, while partnering with Legal and Medical to ensure all content is accurate and compliant.
- Sit at the intersection of brand storytelling and performance—building programs that drive both brand affinity and measurable growth.
- Lead the strategic direction of influencer, UGC, and thought leadership initiatives while staying close to execution.
- Partner with Growth, Creative, and Medical teams to ensure content is high-performing, on-brand, and compliant.
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