- Build and scale a continuous pipeline of high-performing video and motion-based ad creative across channels including Meta, YouTube, TikTok, CTV, and other paid platforms.
- Own the end-to-end creative process—from concepting and storyboarding to execution and delivery—across a range of formats including motion graphics, live-action, and short-form video.
- Rapidly iterate on creative based on performance data, testing new hooks, narratives, and formats to improve conversion and engagement.
- Partner closely with Growth Marketing and Operations teams to develop campaign concepts aligned with revenue-driving initiatives.
- Analyze creative performance and synthesize insights into clear recommendations, using data to inform future creative direction and optimization.
- Leverage AI tools and emerging technologies to enhance production speed, scalability, and creative output.
- Maintain high standards of craft and storytelling while operating in a fast-paced, high-volume production environment.
- Manage and mentor internal creative contributors and external agencies to ensure consistent, high-quality execution across all deliverables.
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