SaaS Marketing Lead

New

Activate TalentSaaS

Philippines. India. Pakistan. Argentina. Mexico, PSTFull-TimeLead

Salary not disclosed

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Job Details

Requirements

Proven experience in SaaS marketing, ideally in a B2B environment
Strong experience managing social media and content-driven growth
Hands-on experience with demand generation and funnel optimization
Ability to operate both strategically and tactically
Strong analytical skills with a data-driven approach to decision-making
Agency experience (strongly preferred)
Experience in early-stage or high-growth startup environments
Familiarity with modern marketing tools (CRM, analytics, automation platforms)
Experience building marketing functions from scratch

Responsibilities

Own and execute the overall marketing strategy
Develop and manage campaigns that drive awareness, engagement, and pipeline
Identify and prioritize high-impact growth channels
Lead our social presence across platforms (LinkedIn, X, etc.)
Develop and execute a consistent content strategy aligned with brand and growth goals
Create or oversee the creation of high-quality content (posts, threads, visuals, short-form content)
Stay on top of trends and adapt messaging to maximize reach and engagement
Build and optimize lead generation funnels
Launch and manage paid and organic campaigns to drive inbound demand
Partner with sales to improve conversion across the funnel
Track, analyze, and report on key marketing metrics (traffic, engagement, leads, CAC)
Use data to continuously optimize campaigns and messaging
Establish dashboards and reporting frameworks
Refine and strengthen our brand voice and positioning
Ensure consistency across all marketing channels and touchpoints
Work closely with product, sales, and leadership teams
Align marketing initiatives with product launches and company objectives

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