Product Marketing Lead (SaaS)
New
H
Hire HangarB2B SaaS
Mexico - Mexico City, US Time Zones (EST–PST)ContractLead
Salary not disclosed
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Job Details
- Required Skills
- SalesforceGoogle AnalyticsJiraHubSpotGoogle WorkspaceSlackAsanaNotion
Requirements
- Proven experience in Product Marketing within a SaaS environment
- Strong track record as a hands-on contributor who can both own strategy and execute deliverables
- Exceptional writing, storytelling, and communication skills
- Experience collaborating closely with Product and Sales teams
- Prior experience working fully remote
- Fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar)
- Experience working with US- or UK-based companies
- Experience marketing AI-powered or highly technical products
- Background in B2B SaaS, preferably in growth-stage companies
- Experience supporting Sales-led, Product-led, or hybrid GTM motions
- Exposure to agency environments or content-heavy marketing roles
Responsibilities
- Own and evolve product positioning, messaging frameworks, and value propositions
- Plan and execute go-to-market strategies for new features, launches, and product updates
- Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
- Translate technical and AI-powered capabilities into clear, differentiated customer value
- Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
- Support Sales with training materials, battlecards, and enablement assets
- Conduct ongoing competitive and market research to inform strategy and positioning
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