Product Marketing Specialist
New
United Kingdom, anywhere in the worldFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English; Spanish or Portuguese is a plus
- Experience
- 3–5 years
- Required Skills
- SalesforceWordPressNotionCanva
Requirements
- 3–5 years of experience in marketing roles, with strong emphasis on content creation, content strategy, or product marketing
- Proven ability to create high-quality, engaging content across multiple channels, including digital, social, and long-form formats
- Experience in copywriting, social media marketing, content marketing, or product marketing roles, ideally within SaaS environments
- Strong understanding of product marketing fundamentals, with prior collaboration with product teams considered a strong advantage
- Familiarity with ad tech or programmatic advertising is a plus, but not required
- Strong communication and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences
- Hands-on experience with tools such as Notion, WordPress, Canva, ActiveCampaign (or similar), Salesforce, and SEO platforms
- AI literacy and openness to using AI tools to enhance productivity and marketing workflows
- Fluency in English required
- Spanish or Portuguese is a plus for LATAM market focus
Responsibilities
- Define and execute go-to-market (GTM) strategies, including product positioning, messaging, and launch planning for new features and updates
- Create and support marketing materials for product and sales teams to enable successful product adoption and revenue growth
- Develop and manage a content strategy covering blogs, whitepapers, case studies, social media, and thought leadership content tailored to key audience pain points
- Drive organic inbound growth through SEO-optimized content, social media distribution, and performance-focused content marketing initiatives
- Act as a community voice across industry forums, newsletters, and social channels, building engagement within ad tech and publisher ecosystems
- Collaborate closely with product, sales, and growth teams to align messaging, improve adoption, and support overall GTM execution
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