Marketing Specialist - Cybersecurity
New
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- SalesforceSEOHubSpotCRM
Requirements
- 2+ years of experience in marketing within cybersecurity, MSP, ISP, or other technical B2B industries
- Proven experience in demand generation and lead generation campaign execution
- Strong understanding of cybersecurity solutions, IT services, or network infrastructure concepts
- Hands-on experience with CRM systems and marketing automation tools (HubSpot or Salesforce)
- Excellent written and verbal communication skills with the ability to simplify complex technical topics
- Strong analytical mindset with experience tracking and interpreting marketing performance metrics
- Ability to work independently in a remote, globally distributed team environment
- Strong collaboration skills with both technical and commercial stakeholders
Responsibilities
- Develop and execute B2B marketing campaigns focused on cybersecurity and managed IT services to drive awareness and lead generation
- Design and manage multi-channel demand generation strategies, including email marketing, paid media, and outbound campaigns
- Create and optimize technical marketing content such as blogs, whitepapers, case studies, and landing pages
- Collaborate closely with sales teams to align marketing initiatives with pipeline development and revenue targets
- Manage CRM and marketing automation platforms such as HubSpot or Salesforce for campaign execution, tracking, and reporting
- Conduct market research and competitor analysis within the cybersecurity and MSP landscape to identify growth opportunities
- Support SEO and SEM initiatives to improve inbound traffic, visibility, and conversion performance
- Analyze campaign performance data and provide actionable insights for continuous optimization
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