Field Marketing Specialist
New
USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- SalesforceHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
- 4+ years of experience in field marketing or event marketing, preferably within healthcare or a health system
- Willingness to travel occasionally for onsite event support.
- Strong organizational skills and ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Experience with marketing tools like Salesforce, HubSpot, Webinar Platforms, Google Products or similar platforms is a plus
- Ability to work independently while managing multiple priorities in a fast-paced, cross-functional environment
- Previous experience working in or alongside sales teams to understand their needs and how marketing can best support them
- Strong attention to detail in handling guest lists, branded materials and event logistics
- Understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
- Excellent problem-solving and troubleshooting skills, especially when adapting to last-minute events or tech changes
- Outstanding organizational skills and attention to detail
- Experience in organizing and managing executive-level events and community engagements
- Understanding of buyer journeys and how to tailor messaging for the middle of funnel and bottom of funnel audiences
- Familiarity with event management tools like Cvent, Bizzabo, or similar platforms
Responsibilities
- Help coordinate logistics for regional tradeshows, customer dinners, and in-person events, including venue selection, catering, booth shipping, and vendor management.
- Manage pre- and post-event processes such as guest lists, registration, follow-up communications, and reporting.
- Support onsite event setup and teardown when applicable.
- Partner in scheduling and managing logistics for webinars including platform setup (ON24), speaker coordination, registration, and live-day support.
- Ensure timely execution of promotional emails, landing pages, and calendar invites in coordination with the GDR team.
- Track attendance, engagement metrics and contribute to post-event reporting and nurture plans.
- Partner with Field Marketing Managers to localize messaging and promotional assets to suit regional audience needs.
- Ensure field assets (presentations, signage, swag etc.) are up-to-date and delivered on time.
- Help coordinate speakers and internal SME’s for events and webinars.
- Work closely with Sales, MarOps, BI, and Digital teams to ensure alignment on regional goals, targets, operational needs and reporting.
- Maintain project timelines and keep stakeholders informed of milestones and changes.
- Support Field Marketing Managers track and manage event and webinar performance metrics in Marketing Automation Platform (HubSpot) and CRM (Salesforce).
- Assist in reporting on ROI, lead generation, and LUM impact of field programs.
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