Senior Performance Marketing Manager - Direct Mail and Offline Growth
New
United StatesFull-TimeSenior
Salary138,000 - 192,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLA/B testingLooker
Requirements
- 5+ years of experience in performance marketing, growth marketing, or data-driven marketing roles
- Proven experience managing full-funnel marketing campaigns from strategy through execution and analysis
- Experience managing marketing budgets with accountability for ROI or P&L performance
- Strong background in experimentation design (A/B testing, incrementality testing, or similar methodologies)
- Ability to translate data insights into actionable marketing strategies
- Strong analytical thinking and comfort working with large datasets
- Experience collaborating with cross-functional teams such as Data Science, Product, and Engineering
- Familiarity with Direct Mail or offline marketing channels is highly preferred
- Experience with SQL, Looker, or similar data tools is a plus
- Strong communication skills with ability to influence senior stakeholders
Responsibilities
- Own end-to-end Direct Mail strategy for key lending products, including audience targeting, creative direction, testing, and campaign execution
- Manage and optimize large-scale marketing budgets with accountability for ROI and incremental business impact
- Develop and expand offline acquisition channels such as Direct Mail, OOH, and linear TV
- Design and execute experimentation frameworks including A/B testing, incrementality testing, and geo-lift analyses
- Partner with Data Science and Machine Learning teams to improve targeting models and customer segmentation
- Analyze campaign performance data to generate actionable insights and drive optimization decisions
- Build scalable playbooks for reaching new and underserved customer segments
- Collaborate with cross-functional teams (Product, Engineering, Analytics, Creative) to improve channel performance and inform roadmap decisions
- Present performance results, insights, and strategic recommendations to senior leadership
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