Growth Marketing Manager, CRO & Lifecycle
New
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FieldwireB2B SaaS
Fully remote within the United States, with a strong preference for East Coast candidates.Full-TimeManager
Salary125,000 - 150,000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- A/B testing
Requirements
- Bachelor's degree in Business, Marketing, or similar field
- 3-5 years work experience in digital or growth marketing at a B2B SaaS company
- Demonstrated ownership of CRO, website, or lifecycle programs
- Hands-on experience with Marketo or a comparable marketing automation platform
- Experience with A/B testing tools and a structured approach to experimentation
- Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar)
- Comfort translating data into decisions
- Comfortable operating independently in a fast-paced environment
Responsibilities
- Own and optimize Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages.
- Analyze and improve visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements.
- Build and scale lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation).
- Design and run an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration.
- Partner with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels.
- Support digital improvements for CrewCenter, contributing to website and funnel strategy.
- Contribute to international growth efforts by helping adapt and scale website and lifecycle strategies across key non-English speaking markets.
- Provide regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.
- Work cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.
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