Growth Marketing Manager, CRO & Lifecycle
New
United States, with a strong preference for East Coast candidatesFull-TimeManager
Salary125,000 - 150,000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- A/B testing
Requirements
- Bachelor's degree in Business, Marketing, or similar field
- 3-5 years work experience in digital or growth marketing at a B2B SaaS company
- Demonstrated ownership of CRO, website, or lifecycle programs
- Hands-on experience with Marketo or a comparable marketing automation platform
- Experience with A/B testing tools and a structured approach to experimentation
- Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar)
- Comfort translating data into decisions
- Comfortable operating independently in a fast-paced environment
- Experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context
- Exposure to international marketing efforts (especially Germany & France), localization workflows, and multi-market campaign execution
- Experience working across multiple brands or business units simultaneously
- Knowledge of the construction industry, with understanding of how jobsites and project teams operate
Responsibilities
- Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages
- Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys
- Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline
- Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration
- Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels
- Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows
- Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets
- Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team
- Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution
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