Director of Lifecycle Marketing
New
United States (East Coast preference, hybrid options available in select hubs)Full-TimeDirector
Salary140,000 - 210,000 USD per year total compensation
Apply NowOpens the employer's application page
Job Details
- Experience
- 6–10 years of experience
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 6–10 years of experience in lifecycle marketing, CRM, retention, or growth marketing roles with proven revenue impact ownership
- Strong hands-on experience with Iterable or similar marketing automation platforms, including complex journey building and segmentation
- Deep analytical skills with the ability to interpret data, diagnose funnel performance, and derive actionable insights
- Proven ability to operate both strategically and tactically, moving between roadmap planning and campaign execution
- Experience building and optimizing large-scale, data-driven lifecycle programs in a high-growth or digital environment
- Strong communication skills with the ability to influence senior stakeholders and clearly present performance insights
- High ownership mindset with strong execution discipline and ability to prioritize effectively in fast-paced environments
- Experience working closely with product, data, and engineering teams on lifecycle and automation systems
Responsibilities
- Design and optimize full-funnel lifecycle programs across onboarding, engagement, monetization, retention, and reactivation
- Build and scale advanced automation systems using behavioral, transactional, and predictive data signals
- Develop segmentation strategies and journey architectures that personalize user experiences at scale
- Own lifecycle performance measurement, including attribution models, incremental lift analysis, and revenue impact reporting
- Lead experimentation strategy across lifecycle programs, including A/B testing and continuous optimization of conversion and engagement metrics
- Translate complex data insights into actionable recommendations for senior leadership and cross-functional teams
- Partner with product, data, and engineering teams to enhance lifecycle infrastructure and event-driven marketing capabilities
- Continuously identify opportunities to improve user engagement, retention, and lifetime value through data-driven initiatives
View Full Description & ApplyYou'll be redirected to the employer's site
