Senior Partner Marketing Manager

New
C
CamundaSaaS, Technology
North American locations: Boston, New York City, Atlanta, Charlotte, Chicago, Dallas, or Austin. United Kingdom, Singapore, CanadaFull-TimeSenior
Salary124,200 - 200,200 USD per year
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Job Details

Requirements

  • Experience in B2B marketing, with a focus on partner, channel, or alliance marketing in a SaaS or technology environment.
  • GSI marketing expertise: Demonstrated experience working with GSIs to develop co-marketed programs, align on industry-specific solutions, and activate GSI alliance and industry teams to generate enterprise pipeline and expand market reach.
  • Strong project management skills with the ability to execute multiple partner programs, campaigns, and deliverables concurrently.
  • Exceptional communication and storytelling skills, with demonstrated ability to develop compelling co-branded content and messaging.
  • Proven experience collaborating with cross-functional teams such as Alliances, Sales, Product Marketing, and Field Marketing.
  • Strong relationship-building skills with the ability to influence and motivate partners to execute joint marketing initiatives.
  • Proficiency in digital marketing tactics, campaign development, and marketing automation tools.
  • Analytical skills to evaluate campaign performance, interpret data, and make data-driven decisions that optimize partner marketing efforts.
  • Ability to work independently, manage ambiguity, and drive initiatives forward with strong decision-making and ownership.

Responsibilities

  • Develop and implement integrated partner marketing programs that drive joint demand generation, brand awareness, and market expansion in collaboration with channel and technology partners.
  • Lead the creation of co-marketed campaigns, including webinars, events, digital programs, and content assets that highlight shared value propositions and accelerate pipeline growth.
  • Produce high-quality co-branded materials such as solution briefs, case studies, landing pages, and marketing toolkits that enable partners to effectively position and promote Camunda.
  • Work closely with partners to understand their business priorities, align on marketing strategies, provide enablement resources, and ensure successful execution of joint initiatives.
  • Manage programs that generate qualified leads through partner channels and ensure timely follow-up and pipeline progression partnering with Sales and Alliances teams.
  • Monitor market trends, partner ecosystem dynamics, and competitor activities to identify new opportunities for partner collaboration and optimize marketing approaches.
  • Support partner participation in industry events, field marketing activities, and regional campaigns, ensuring alignment with overall GTM strategy and consistent brand representation.
  • Define KPIs for partner marketing programs, track performance, analyze outcomes, and deliver insights that drive continuous improvement and increased partner ROI.
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124,200 - 200,200 USD per year
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