Senior Product Marketing Manager - Canada

New

GotPhotoPhotography SaaS

Canada Remote, Eastern timeFull-TimeSenior

Salary not disclosed

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Job Details

Experience: 5+ years

Requirements

5+ years in Product Marketing or similar roles in B2B SaaS
Proven experience in go-to-market strategy and product launches
Strong track record of cross-functional collaboration with Product and Sales
Exceptional messaging and storytelling skills
Strong strategic thinking with hands-on execution capability
Ability to simplify complex products into clear, compelling value
Data-informed mindset, comfortable working with analytics
Customer-first and impact-driven mindset
Comfortable navigating ambiguity and influencing stakeholders
Collaborative, proactive, and ownership-oriented mindset

Responsibilities

Own Product Positioning & Messaging
Develop and refine clear, differentiated positioning and value propositions
Translate product capabilities into compelling, customer-centric narratives
Ensure consistency across all marketing and sales touchpoints
Drive Go-to-Market Strategy
Define and drive go-to-market plans for new features and products
Partner closely with the Marketing team members on channel strategy and execution
Ensure strong cross-functional alignment across Product, Sales, and Marketing
Enable Sales & Commercial Teams
Create and maintain sales enablement materials (pitch decks, battlecards, messaging frameworks)
Support Sales in communicating value effectively and confidently
Identify and close messaging gaps impacting conversion
Bring Customer & Market Insights Into the Business
Conduct and synthesize customer research, market trends, and competitor analysis
Define ICPs, personas, and key buying triggers
Act as the voice of the customer across Product and Marketing
Drive Adoption & Product Growth
Partner with Marketing, Product and Customer Success on feature adoption and lifecycle initiatives
Identify friction in the user journey and recommend improvements
Contribute to improving activation, engagement, and retention
Be a Cross-Functional Connector
Align closely with Product on priorities, roadmap, and launches
Partner with Marketing team to ensure clear, consistent go-to-market execution
Collaborate with Sales and Customer Success to refine messaging and improve conversion and retention
Drive alignment across teams around shared priorities and narratives

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