- Own Product Positioning & Messaging
- Develop and refine clear, differentiated positioning and value propositions
- Translate product capabilities into compelling, customer-centric narratives
- Ensure consistency across all marketing and sales touchpoints
- Drive Go-to-Market Strategy
- Define and drive go-to-market plans for new features and products
- Partner closely with the Marketing team members on channel strategy and execution
- Ensure strong cross-functional alignment across Product, Sales, and Marketing
- Enable Sales & Commercial Teams
- Create and maintain sales enablement materials (pitch decks, battlecards, messaging frameworks)
- Support Sales in communicating value effectively and confidently
- Identify and close messaging gaps impacting conversion
- Bring Customer & Market Insights Into the Business
- Conduct and synthesize customer research, market trends, and competitor analysis
- Define ICPs, personas, and key buying triggers
- Act as the voice of the customer across Product and Marketing
- Drive Adoption & Product Growth
- Partner with Marketing, Product and Customer Success on feature adoption and lifecycle initiatives
- Identify friction in the user journey and recommend improvements
- Contribute to improving activation, engagement, and retention
- Be a Cross-Functional Connector
- Align closely with Product on priorities, roadmap, and launches
- Partner with Marketing team to ensure clear, consistent go-to-market execution
- Collaborate with Sales and Customer Success to refine messaging and improve conversion and retention
- Drive alignment across teams around shared priorities and narratives