Senior Marketing Automation Manager
New
Remote from Latin America, Must overlap with U.S. business hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- SQLHTMLMicrosoft Power BISalesforceJSON
Requirements
- 3+ years of hands-on experience with Marketo in a high-volume B2B marketing environment
- 3+ years of experience working with Salesforce (SFDC), including Marketo and Salesforce integration and data workflows
- Proven ability to manage complex marketing automation programs with high accuracy and reliability
- Strong analytical skills with experience in campaign reporting, performance tracking, and optimization
- Experience building and maintaining lead scoring models, nurture programs, and segmentation frameworks
- Ability to work independently and manage priorities in a fast-paced environment
- Strong communication skills in English with professional fluency (C1 or C2)
- Experience collaborating with distributed teams, agencies, or offshore resources
- Experience working in a global B2B organization (preferred)
- Proficiency with scripting or data-related tools such as Python, SQL, Velocity, JSON, or HTML (preferred)
- Experience with BI and reporting tools such as Power BI or similar platforms (preferred)
- Familiarity with data enrichment or data hygiene tools such as RingLead (preferred)
- Experience supporting multi-region or multi-language marketing campaigns (preferred)
Responsibilities
- Lead the execution and optimization of global marketing automation programs for a fast-growing B2B organization
- Own day-to-day Marketo operations including campaign setup, QA, testing, deployment, and performance optimization
- Build and maintain multi-touch nurture programs, lead scoring models, and A/B testing frameworks
- Manage inquiry capture workflows and lead routing processes between Marketo and Salesforce (SFDC)
- Monitor system performance and proactively resolve data integrity and automation issues
- Partner with digital and web teams to support chat, personalization, and lead capture enhancements
- Collaborate with distributed or offshore execution teams to maintain quality, consistency, and delivery timelines
- Maintain documentation for campaign workflows, processes, and automation standards
- Contribute to the development and ongoing improvement of the global marketing automation roadmap
- Align automation strategy with campaign goals, segmentation strategies, and lifecycle marketing initiatives
- Continuously optimize lead scoring, targeting, and campaign workflows to improve pipeline conversion
- Build and maintain dashboards and reporting frameworks to track campaign performance and ROI
- Support global and regional teams with scalable campaign templates and localization workflows
- Provide training and enablement to internal stakeholders to ensure consistent adoption of automation best practices
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