Lifecycle Marketing Strategist
C
City CastMedia, subscription, DTC
United StatesFull-TimeMiddle
Salary65,000 - 80,000 USD per year
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Job Details
- Experience
- 2–5 years
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- 2–5 years in lifecycle marketing, CRM, retention, or growth — ideally at a media, subscription, or DTC company
- Hands-on experience building automated email journeys and lifecycle campaigns in an ESP (Sailthru, Beehiv or equivalent)
- Familiarity with membership tools like SupportingCast, Memberful, Piano, or Monetization OS
- Solid grasp of subscription funnel economics
- A strong, clear writer who can match a brand voice and craft copy that converts
- Comfortable turning data into action
- A builder mentality
- Able to manage multiple projects in a fast-moving environment
- Genuine enthusiasm for local journalism and the communities it serves
- Exceptional verbal and written communication skills
- Experience in podcast, audio, or newsletter media (Bonus)
- Experience developing or packaging editorial products for paid audiences (Bonus)
- Experience using AI tools to speed up copy testing, segmentation, or personalization workflows (Bonus)
Responsibilities
- Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back
- Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast and social
- Identify opportunities for AI integration across lifecycle workflows
- Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
- Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc.
- Maintain clear project plans to translate to the larger team
- Identify key audience segments to track and target
- Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health
- Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders
- Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
- Translate data into clear recommendations and share findings with key stakeholders
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