Content Strategist
New
US-basedContractSenior
Salary25,000 - 50,000 USD per year
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Job Details
- Experience
- 5–8+ years
- Required Skills
- SEOCRM
Requirements
- 5–8+ years in B2B content strategy, brand strategy, or product marketing — ideally with a high-consideration, multi-stakeholder product
- Demonstrated ability to build unified messaging from fragmented inputs: call recordings, CRM data, competitive research, and customer interviews
- Experience producing sales enablement materials that measurably improve how reps position and close
- Strong SEO fundamentals: keyword research, content architecture, and the ability to connect organic strategy to pipeline contribution
- Hands-on experience with agentic or AI-assisted content workflows — using tools like Claude or GPT to scale production without sacrificing quality or accuracy
- Proven ability to translate complex technical products into buyer language that leads with outcomes, not features
- Experience training or coaching sales teams on messaging, with the ability to assess conversation quality through call recordings
- LinkedIn content strategy experience with demonstrated B2B audience growth
- Established as an independent contractor or consultancy, able to invoice as a sole proprietor or business entity
- Background in industrial, manufacturing, logistics, or supply chain technology (preferred)
- Prior fractional or contract engagements at startup or growth-stage companies where you’ve built systems from scratch and handed them off (preferred)
- Familiarity with conversation intelligence platforms (Gong or similar) and the ability to extract messaging insights from call data (preferred)
- Exposure to ABM and vertical-specific campaign strategy (preferred)
- Video editing and production experience (preferred)
Responsibilities
- Establish the messaging architecture
- Build the content system
- Train our sales team on the new messaging
- Document the operational workflows that keep every channel aligned after the engagement ends
- Define core content pillars that all assets map back to, with a content calendar that ties those pillars to campaigns, product milestones, and sales cycles
- Develop agentic content workflows using AI tools (Claude, GPT, etc.) to scale production
- Create an SEO strategy and initial execution: keyword architecture, on-page optimization standards, and long-form content assets
- Formulate a LinkedIn strategy and content cadence as our primary organic channel
- Implement a messaging training program delivered to the sales team
- Conduct call reviews during the engagement to validate adoption and capture new buyer language patterns
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