Digital Strategist
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5–7+ years
- Required Skills
- SEOSEMrush
Requirements
- 5–7+ years of experience in digital strategy, web product management, or a related digital experience role
- Strong understanding of UX/UI principles, website optimization, and conversion rate optimization (CRO) strategies
- Experience working with enterprise CMS platforms such as Sitecore, Sitefinity, or similar systems
- Familiarity with SEO principles, technical SEO, and auditing tools such as SEMrush or Screaming Frog
- Experience using analytics and behavioral tools such as Google Analytics (GA4), ContentSquare, or Hotjar
- Knowledge of Core Web Vitals and website performance optimization best practices
- Ability to translate business needs into technical requirements and user-centered digital solutions
- Strong cross-functional collaboration experience with IT, marketing, and content teams
- Excellent organizational, communication, and stakeholder management skills
- Bachelor’s degree in Marketing, Business, Communications, or equivalent experience (GA4 certification preferred)
Responsibilities
- Partner with web strategy leadership to define, prioritize, and deliver website enhancements that improve UX, performance, and conversion outcomes
- Act as a liaison between IT, marketing, and CMS teams to ensure accurate translation of requirements into high-quality releases
- Manage intake and prioritization of web content and feature requests, coordinating execution through CMS workflows
- Support SEO, CRO, accessibility, and personalization initiatives in collaboration with digital and marketing teams
- Analyze web analytics and user behavior data to identify optimization opportunities and recommend improvements
- Conduct and support site audits, content inventories, and performance assessments including Core Web Vitals monitoring
- Contribute to requirements gathering, including user stories, acceptance criteria, and technical specifications
- Maintain documentation of web standards, performance insights, and best practices while supporting internal training initiatives
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