Manager of Lifecycle Marketing
New
N
NavFinTech
Remote within the US or CanadaFull-TimeManager
Salary110000 - 135000 USD per year
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Job Details
- Required Skills
- Data AnalysisCRM
Requirements
- Deep lifecycle / CRM marketing experience
- Strong hands-on experience with Customer.io or similar lifecycle platforms
- Experience owning email strategy, execution, and performance
- Comfort working cross-functionally with Data, GTM, Brand, Product, and Engineering
- Strong understanding of segmentation, deliverability, and customer journey optimization
- Ability to balance strategy with hands-on execution in a lean environment
- Experience managing a team doing performance reviews mentorship
Responsibilities
- Own lifecycle strategy and execution across email and Customer.io programs
- Improve Free-to-Prime conversion through onboarding, upsell, and re-engagement journeys
- Maintain healthy deliverability and strong lifecycle channel performance
- Partner with Data, GTM, Brand, Product, and Engineering on segmentation, data flows, and campaign execution
- Refresh, test, and optimize onboarding campaigns for Free and Prime users
- Improve targeting and segmentation for both Prime and Marketplace audiences
- Prioritize, organize, and oversee lifecycle work intake, deployments, and ongoing optimization
- Track performance across conversion, engagement, and revenue impact metrics
- Increase Free-to-Prime conversion through better lifecycle strategy, targeting, and onboarding optimization
- Maintain and improve lifecycle channel health, including deliverability, reporting, and execution quality
- Build a more effective and scalable lifecycle program through better segmentation, campaign optimization, and cross-functional coordination
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