Account Strategy Director
U.S. onlyFull-TimeDirector
Salary$95k - $110k / year
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Job Details
- Experience
- 7+ years
- Required Skills
- Microsoft Power BISEO
Requirements
- 7+ years in digital marketing
- Solid agency experience
- Strong working knowledge of paid media (Google Ads, Meta, programmatic)
- Strong working knowledge of SEO
- Familiarity with GA4
- Familiarity with Power BI
- Familiarity with marketing automation tools
- Experience managing client relationships
- Experience presenting to marketing stakeholders with confidence
- Analytical instincts to read performance data and turn it into clear recommendations
- Proven ability to work cross-functionally
- Ability to align specialists across disciplines
- Ability to drive workstreams from planning through execution
Responsibilities
- Own the strategic relationship for a portfolio of franchise and multi-location accounts.
- Set the direction, lead client conversations, and drive outcomes for client accounts.
- Develop annual and quarterly marketing strategies that connect national brand priorities to local market performance.
- Define clear KPIs, testing plans, and a path to optimization for strategies.
- Work cross-functionally with paid search, paid social, SEO, analytics, and technology teams to align execution with strategy.
- Lead QBRs, performance reviews, and client presentations with a point of view.
- Explain what happened, why it happened, and what should happen next in client presentations.
- Identify growth opportunities proactively, including channel expansion, budget reallocation, or new service initiatives.
- Manage budget pacing, scope changes, and SOW alignment in partnership with internal leadership.
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