Director of Demand Generation, Organic
New
S
SayariCompliance and RegTech
Remote - USFull-TimeDirector
Salary180,000 - 195,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- SEO
Requirements
- 7+ years in B2B demand generation or content marketing.
- Minimum 3 years in a role owning organic channels end-to-end.
- Track record of building pipeline from SEO and content.
- Fluency in modern SEO: technical, topical authority, E-E-A-T, schema markup, internal linking.
- Hands-on experience with LinkedIn organic.
- Familiarity with AEO as an emerging channel.
- Strong writing instincts and editorial judgment.
- Experience in complex B2B environments like compliance, legal tech, or financial services.
Responsibilities
- Map the full keyword and topic landscape for buyer set (compliance, trade, TPRM, export control).
- Audit existing content and build missing assets that rank and convert.
- Sharpen LinkedIn presence via editorial calendar, executive thought leadership, and employee amplification.
- Execute social media strategy across channels used by target buyers.
- Develop and own Answer Engine Optimization (AEO) strategy for AI platforms.
- Track metrics including organic traffic by intent, content-assisted pipeline, and search visibility.
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