Director, Digital Marketing
New
United StatesFull-TimeDirector
Salary158,130 - 215,000 USD per year
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Job Details
- Experience
- 8+ years of progressive experience in digital marketing
- Required Skills
- SEODigital Marketing
Requirements
- 8+ years of progressive experience in digital marketing within B2B SaaS or technology-driven environments.
- 3+ years of leadership experience managing cross-functional and distributed digital marketing teams.
- Proven expertise in website management as a pipeline generation engine with measurable business impact.
- Strong proficiency with Webflow and modern CMS platforms.
- Deep knowledge of SEO, GEO, AEO, CRO methodologies, and digital experimentation frameworks.
- Experience managing global paid media programs and external agency partnerships across multiple digital channels.
- Demonstrated ability to integrate AI tools and technologies into marketing workflows and optimization strategies.
- Strong analytical mindset with experience leveraging data to influence strategy, prioritization, and performance improvements.
- Excellent communication and stakeholder management skills with the ability to translate technical concepts into business outcomes.
- Experience collaborating within matrixed organizations and coordinating with product marketing, content, and demand generation teams.
Responsibilities
- Own and optimize the company website as a core revenue-generating asset, driving improvements in traffic, engagement, conversion rates, and pipeline contribution.
- Lead digital discovery strategies across SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to strengthen online visibility and search authority.
- Manage external web development and paid media agency relationships, ensuring high-quality execution, technical performance, and alignment with business objectives.
- Oversee global paid media initiatives across search, social, display, and programmatic channels while maximizing ROI and pipeline generation.
- Establish and drive a robust CRO and experimentation framework, including A/B testing, landing page optimization, and user journey improvements.
- Collaborate closely with product marketing, content, campaigns, and regional demand generation teams to execute integrated digital campaigns and product launches.
- Lead and mentor a distributed digital marketing team, fostering accountability, innovation, and operational excellence.
- Monitor and analyze digital performance metrics, using insights to guide investment decisions, optimization strategies, and long-term digital planning.
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