Director, Growth Marketing
New
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Omada HealthHealth-tech
Remote, USAFull-TimeDirector
Salary179,350 - 242,650 USD per year
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Job Details
- Experience
- 12+ years
- Required Skills
- LeadershipDigital MarketingCRM
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 12+ years of experience in direct-to-consumer marketing.
- 10+ years recent experience developing digital, email and direct mail campaigns.
- 5+ years experience in leadership and team management.
- Demonstrated success in executing multi-channel marketing campaigns.
- Proven analytical mindset with proficiency in marketing analytics tools.
- Experience with CRM systems and marketing automation tools.
- Excellent communication and interpersonal skills.
Responsibilities
- Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels.
- Develop and execute a comprehensive consumer paid advertising strategy.
- Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement.
- Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.
- Continuously refine messaging across all lifecycle communications.
- Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests.
- Collaborate with cross-functional teams including Legal, Compliance, Product, and Sales.
- Analyze performance metrics to derive actionable insights.
- Mentor and manage a team of marketing professionals.
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