- Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
- Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
- Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
- Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
- Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
- Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
- Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.
- Coordinate with internal teams including Paid Media, SEO, and Strategy Directors to ensure aligned execution.
SEOZendesk