Senior Marketing Manager - Japan B2C & B2B Partnerships

New

UdemyE-learning

This remote position is based in Tokyo, Japan.Full-TimeSenior

Salary not disclosed

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Job Details

Experience: 7+ years

Requirements

7+ years of marketing experience in Japan with a proven track record of developing and executing successful marketing strategies for both B2C and B2B markets
3+ years of leadership experience managing and developing marketing teams
Demonstrated expertise in managing strategic partnerships and serving as a liaison between multiple organizations
Strong background in demand generation with measurable results in lead generation and pipeline growth through partnership initiatives
Extensive experience in event execution and management, including conferences, trade shows, webinars, and customer engagement events
Experience building and managing strategic partnerships and stakeholder relationships in the Japanese business environment
Proven ability to lead cross-organizational initiatives and align diverse teams toward shared objectives and outcomes
Analytical mindset with experience using data to drive decision-making and optimize marketing performance across partnership channels
Excellent communication and collaboration skills with the ability to influence and align diverse teams across multiple organizations in a cross-cultural environment

Responsibilities

Serve as the primary strategic liaison between Udemy and Benesse teams, ensuring alignment on marketing strategy, objectives, and execution across Japan, Korea, and Vietnam
Lead, mentor, and develop a high-performing marketing team across B2C and B2B in Japan, Korea and Vietnam
Develop and execute comprehensive marketing strategies that leverage both Udemy and Benesse resources to drive growth across B2C and B2B segments
Plan, coordinate, and manage multi-channel marketing campaigns that effectively integrate Udemy and Benesse capabilities to reach target audiences
Design and implement demand generation programs that create qualified leads and accelerate pipeline growth through strategic partnership initiatives
Execute end-to-end event management including conferences, webinars, trade shows, and customer events
Facilitate regular communication and collaboration between Udemy and Benesse teams to ensure seamless execution and mutual success
Build and nurture additional strategic partnerships with key stakeholders, vendors, and regional partners to amplify marketing impact in the Japanese, Korean and Vietnam markets
Analyze campaign performance and partnership effectiveness to optimize strategies and demonstrate ROI on marketing investments across both organizations
Manage marketing budgets and resource allocation to maximize efficiency and impact across all initiatives

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