Senior Marketing Analyst - Web3
New
I
ImprobableWeb3, Blockchain
Remote - InternationalFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLMicrosoft Power BITableauLookerData analytics
Requirements
- Strong experience in data analytics
- Experience within Web3 (across DeFi or L1/L2 ecosystems)
- Strong SQL capabilities
- Strong Python capabilities for advanced analytics, forecasting, and predictive modelling
- Proficiency with data visualisation tools such as Looker, Tableau or Power BI
- Proficiency in social intelligence and sentiment analysis
- Experience tracking the link between marketing clicks, conversions, and deposit data using GTM (server-side)
- Experience tracking the link between marketing clicks, conversions, and deposit data using GA4
Responsibilities
- Own the analytics that help shape marketing strategy, measure performance and uncover growth opportunities across the ecosystem
- Analyse on-chain data to track protocol activity, user journey and real-time performance trends
- Create dashboards and live performance reporting that give marketing, BD and leadership teams a clear view of what matters
- Evaluate KOL, creator and content performance, identifying which partnerships and campaigns drive meaningful user growth, retention and volume
- Track builder journeys, from documentation and SDK engagement through to live deployment and usage
- Support business development with data-backed partner intelligence, shortlist creation and market analysis
- Measure the impact of events, launches and ecosystem activity on acquisition, engagement and more
- Own regular reporting across key business and marketing metrics, including wallet activity, volume, Total Value Locked (TVL) and more
- Monitor the competitive landscape and identify where the product and ecosystem have a competitive edge
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