Director, Product Marketing - MikMak Aura
New
M
MikMakSaaS
Remote - USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience, including 6+ years of product marketing experience
Requirements
- 10+ years of experience
- 6+ years of product marketing experience in a fast paced SaaS product company
- Experience working on products/offerings related to marketing data ecosystems (media, retailer, first-party data)
- Experience with measurement techniques such as Marketing Mix Modeling (MMM), multi-touch attribution (MTA), or incrementality testing
- Experience translating complex analytical and modeling concepts into actionable product requirements
- Prior experience with MMM and MarTech related insights/analytics is highly desirable
- Excellent verbal and written communication and storytelling skills
- Strong organizational, analytical, and prioritization skills
- Bachelor’s or Master’s degree in business, engineering, data science, or a related field
- MBA is a plus but not required
Responsibilities
- Shape the go-to-market strategy, positioning, messaging, marketing execution and ongoing internal enablement and education about MikMak Aura
- Help bring key data modeling and AI capabilities on the roadmap to market
- Collaborate with marketing, sales, and the commercial leadership team to develop messaging, positioning, enablement and go-to-market plans
- Contribute to competitive intelligence and pricing strategy to strengthen product positioning and market differentiation
- Act as a domain and product expert for internal teams and evangelize the product vision with strategic customers and external stakeholders
- Work closely with the product management and marketing teams to create critical go-to-market deliverables such as product briefs, feature one-pagers, pitch decks, and competitive battlecards
- Own and drive internal sales training and product launch initiatives
- Partner with solution engineering and customer-facing teams to help with demos and deliver impactful customer enablement materials
- Gather and synthesize insights from customers, prospects, and internal stakeholders to influence the product vision and guide roadmap priorities
- Partner closely with product managers, data science and engineering teams to scope and deliver high-impact capabilities
- Work closely with the product management team to drive prioritization decisions using data, ROI, and customer feedback
- Participate in a collaborative, high-performing team culture that aligns with company values, while fostering career growth and skill development
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