- Partner with Account Executives to conduct deep-dive discovery, identifying measurement gaps, omnichannel attribution needs, and data-integration requirements for advanced measurement solutions.
- Translate prospect pain points into structured solution recommendations aligned to MikMak’s data, analytics, and integration capabilities.
- Create technical narratives, materials and executive-ready insights that help sellers articulate MikMak’s platform capabilities and demonstrate incremental value.
- Address technical questions related to advanced marketing measurement, data privacy, retailer data limitations, and integration architecture, escalating complex issues to the Director of Solution Engineering as needed.
- Ensure prospects understand methodologies, measurement tradeoffs, data quality constraints, and platform capabilities.
- Support high-stakes presentations by simplifying complex technical concepts for non-technical stakeholders.
- Capture customer requirements, including data scoping and integration feasibility, and surface recurring technical themes to Product and Engineering to inform roadmap prioritization.
- Collaborate with Customer Success to ensure smooth handoff from pre-sales to implementation.
- Develop internal playbooks, discovery templates, and integration readiness guides to improve consistency across the sales cycle.
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