- Build, schedule, and send campaign emails, content emails, flows, transactional emails, and SMS/RCS campaigns and flows in Klaviyo.
- Maintain the Klaviyo template and module library, naming conventions, and folder organization.
- Build dynamic and personalized content using conditional blocks, product feeds, and profile and event properties.
- Execute segmentation and audience logic according to the strategy set by the Senior Marketing Manager.
- Set up and execute A/B tests for subject lines, content, send times, and flow branches.
- Self-review builds by proofing, testing links, checking rendering, and verifying personalization before QA.
- Monitor deliverability, list hygiene, and flow health, and flag issues to the Senior Marketing Manager.
- Ensure SMS/RCS sends comply with TCPA and carrier requirements, including consent, opt-out language, quiet hours, and character and encoding limits.
- Troubleshoot flow triggers, filters, and data syncs across Shopify and other connected platforms.
- Track and report campaign and flow performance, document builds and configurations, and contribute to execution SOPs.
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