Head of Analytics & Experimentation (CRO & Customer Journey)

New
D
Dr. Berg NutritionalsDTC e-commerce
Fully remote within the US, Monday to Friday 9 a.m. - 6 p.m. ETFull-TimeDirector
Salary125,000 - 150,000 USD per year
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Job Details

Experience
7+ years in analytics, BI, experimentation, CRO, or growth analytics
Required Skills
SQLMicrosoft Power BI

Requirements

  • Have 7+ years in analytics, BI, experimentation, CRO, or growth analytics.
  • Have led an analytics or experimentation program or function across multiple teams.
  • Have experience at a high-volume DTC e-commerce brand.
  • Have experience with subscription or replenishment business models.
  • Have strong SQL skills and hands-on experience with Power BI.
  • Be comfortable with statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources.
  • Have owned a testing program end to end, including its roadmap, prioritization model, KPI framework, and process.
  • Have a track record of partnering across content, lifecycle/CRM, development, and design without directly managing those teams.
  • Have experience creating documentation, processes, and shared resources that teams use.
  • Be able to turn analysis into clear, concise recommendations for leadership, in writing and in person.
  • Preferred: experience at a DTC e-commerce brand with $100M+ in annual revenue.
  • Preferred: health, wellness, or supplement industry experience.
  • Preferred: familiarity with A/B testing platforms, web analytics, session recording and heatmap tools, and/or WordPress, Shopify, Amazon, Klaviyo, Recharge, or FullStory.

Responsibilities

  • Own core customer and revenue metrics, definitions, and the metrics catalog.
  • Check data accuracy before it reaches decision-makers.
  • Translate leadership questions into requirements, queries, and data models.
  • Partner with data engineering to ensure the data platform captures business needs.
  • Build and evolve reporting and dashboards, starting with the customer journey dashboard.
  • Own and prioritize the cross-departmental experimentation roadmap.
  • Set standards for test proposals, design, execution, and evaluation, including a shared intake process and KPI framework.
  • Lead analysis of test results, including statistical significance, incremental revenue, and win rate.
  • Run regular test reviews and maintain a shared library of learnings.
  • Turn analysis into recommendations for the Director of Customer Journey & Revenue and executive leadership.
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125,000 - 150,000 USD per year
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