Head of Analytics & Experimentation (CRO & Customer Journey)
New
D
Dr. Berg NutritionalsDTC e-commerce
Fully remote within the US, Monday to Friday 9 a.m. - 6 p.m. ETFull-TimeDirector
Salary125,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years in analytics, BI, experimentation, CRO, or growth analytics
- Required Skills
- SQLMicrosoft Power BI
Requirements
- Have 7+ years in analytics, BI, experimentation, CRO, or growth analytics.
- Have led an analytics or experimentation program or function across multiple teams.
- Have experience at a high-volume DTC e-commerce brand.
- Have experience with subscription or replenishment business models.
- Have strong SQL skills and hands-on experience with Power BI.
- Be comfortable with statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources.
- Have owned a testing program end to end, including its roadmap, prioritization model, KPI framework, and process.
- Have a track record of partnering across content, lifecycle/CRM, development, and design without directly managing those teams.
- Have experience creating documentation, processes, and shared resources that teams use.
- Be able to turn analysis into clear, concise recommendations for leadership, in writing and in person.
- Preferred: experience at a DTC e-commerce brand with $100M+ in annual revenue.
- Preferred: health, wellness, or supplement industry experience.
- Preferred: familiarity with A/B testing platforms, web analytics, session recording and heatmap tools, and/or WordPress, Shopify, Amazon, Klaviyo, Recharge, or FullStory.
Responsibilities
- Own core customer and revenue metrics, definitions, and the metrics catalog.
- Check data accuracy before it reaches decision-makers.
- Translate leadership questions into requirements, queries, and data models.
- Partner with data engineering to ensure the data platform captures business needs.
- Build and evolve reporting and dashboards, starting with the customer journey dashboard.
- Own and prioritize the cross-departmental experimentation roadmap.
- Set standards for test proposals, design, execution, and evaluation, including a shared intake process and KPI framework.
- Lead analysis of test results, including statistical significance, incremental revenue, and win rate.
- Run regular test reviews and maintain a shared library of learnings.
- Turn analysis into recommendations for the Director of Customer Journey & Revenue and executive leadership.
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