Head of Analytics & Experimentation (CRO & Customer Journey)
New
J
JobgetherDTC e-commerce
Work remotely from an eligible location within the United States, Regular Monday-to-Friday schedule, from 9:00 a.m. to 6:00 p.m. Eastern Time.Full-TimeDirector
Salary125,000 - 150,000 USD per year
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Job Details
- Experience
- At least 7 years of experience in analytics, business intelligence, experimentation, conversion rate optimization (CRO), or growth analytics, including responsibility for leading a program or function across multiple teams.
- Required Skills
- SQLMicrosoft Power BIA/B testing
Requirements
- At least 7 years of experience in analytics, business intelligence, experimentation, CRO, or growth analytics.
- Experience leading a program or function across multiple teams.
- Demonstrated experience with a high-volume DTC e-commerce business and strong understanding of digital customer journeys, online revenue generation, and conversion optimization.
- Experience analyzing subscription-based or replenishment business models, including retention, repeat purchases, recurring revenue, and lifetime value.
- Strong SQL proficiency and hands-on experience with Power BI, including querying data, building analytical models, and developing dashboards.
- Strong understanding of statistical analysis, A/B testing, funnel analysis, attribution, experimentation methodologies, and incremental revenue measurement across data sources.
- Proven ownership of an end-to-end testing program, including roadmap development, prioritization, KPI frameworks, test execution, and statistical evaluation.
- Experience translating findings into practical recommendations and distinguishing meaningful insights from misleading or incomplete data.
- Experience partnering with content, lifecycle marketing, CRM, development, design, and other business teams.
- Demonstrated ability to create documentation, repeatable processes, shared resources, and measurement standards.
- Ability to present complex findings clearly and support strategic decisions with evidence.
- Preferred: experience at a DTC e-commerce business generating more than $100 million in annual revenue, or in health, wellness, nutritional supplements, or a related consumer-focused industry.
- Preferred: familiarity with A/B testing, web analytics, session recording, and heatmap tools; experience with WordPress, Shopify, Amazon, Klaviyo, Recharge, or FullStory.
- Preferred: experience collaborating with data engineering on a data warehouse or data lake, or building, managing, or scaling an analytics, BI, or experimentation function.
Responsibilities
- Own customer and revenue metrics, maintain a centralized metrics catalog, and establish consistent definitions.
- Validate data accuracy, investigate inconsistencies, and establish standards for reliable reporting.
- Translate business questions into analytical requirements, SQL queries, data models, dashboards, and reporting solutions.
- Partner with data engineering teams to ensure the data platform captures information across e-commerce, subscriptions, marketing, and customer engagement channels.
- Lead the experimentation program and prioritize tests based on revenue potential, website traffic, funnel drop-off, and expected business impact.
- Establish processes for proposing, designing, executing, and evaluating experiments, including intake and KPI frameworks.
- Instrument the customer journey with appropriate KPIs and data points, and identify opportunities to improve conversion, retention, and customer experience.
- Analyze experiment results, including statistical significance, incremental revenue, and win rates, and recommend which initiatives to scale, refine, or discontinue.
- Maintain a shared repository of test results and insights, and communicate evidence-based recommendations to leadership.
- Write SQL queries, configure experiments, build dashboards, validate data, and conduct in-depth analyses as needed.
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