Product Manager, DTC Customer Journey (Shopify)

New

Paula’s ChoiceDTC ecommerce skincare

Fully remote, US based, Typical PST business hours, some flexibility requiredFull-TimeMiddle

Salary$110,000 - $130,000 USD/annually

Apply NowOpens the employer's application page

Job Details

Experience: 3+ years of product management, digital product, ecommerce, or DTC customer experience
Required Skills: AgileProduct ManagementShopifyGoogle AnalyticsJiraConfluenceA/B testing

Have 3+ years of product management, digital product, ecommerce, or DTC customer experience.
Demonstrate the ability to manage a product backlog or roadmap.
Have hands-on Shopify experience, including themes, apps, and checkout, and partner with developers to scope, ship, and QA changes.
Bring UX experience working with designers on research, wireframes, prototypes, and usability testing, with a mobile-first mindset.
Turn data and customer insight into clear roadmaps, recommendations, and business cases for cross-functional partners.
Prioritize work, sequence releases, and balance trade-offs across stakeholders.
Be familiar with Agile workflows and tools such as Jira, Confluence, or similar.
Have analytical experience with A/B testing, KPI tracking, and analytics tools such as Google Analytics, PowerBI, or Quantum Metrics.
Demonstrate organizational and stakeholder management skills.

Manage and prioritize the day-to-day roadmap across the Shopify site, checkout, and post-purchase experiences.
Map the end-to-end customer journey and use analytics, session data, and customer feedback to identify friction and opportunities.
Partner with UX to translate research and insights into designs, prototypes, and A/B tests.
Break business requirements into user stories and acceptance criteria, and work with Engineering and development partners to ship in Agile sprints.
Run the experimentation backlog, including hypotheses, test design, readouts, and rollout decisions.
Prepare business cases, test readouts, and recommendations to explain roadmap priorities and trade-offs.
Partner with CRM, Creative, and Marketing to align site experiences with campaigns, promotions, and launches.
Measure impact using conversion, AOV, LTV, and retention KPIs, report results, and iterate.
Research competitors, Shopify apps and platform features, and personalization tools.

View Full Description & ApplyYou'll be redirected to the employer's site