Product Manager, DTC Customer Journey (Shopify)

New

Paula's ChoiceSkincare ecommerce

Fully remote, US based, Typical PST business hours, some flexibility requiredFull-TimeMiddle

Salary$110,000 - $130,000 USD/annually; This position is also eligible for participation in the company discretionary bonus plan.

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Job Details

Experience: 3+ years of product management, digital product, ecommerce, or DTC customer experience
Required Skills: AgileShopifyGoogle AnalyticsJiraConfluenceA/B testing

Bring 3+ years of product management, digital product, ecommerce, or DTC customer experience.
Demonstrate ability to manage a product backlog or roadmap, prioritize work, sequence releases, and balance stakeholder trade-offs.
Have hands-on Shopify experience with themes, apps, and checkout, and be able to partner with developers to scope, ship, and QA changes.
Bring UX experience working with designers on research, wireframes, prototypes, and usability testing, with a mobile-first mindset.
Have familiarity with Agile workflows and tools such as Jira, Confluence, or similar.
Have experience with A/B testing, KPI tracking, and analytics tools such as Google Analytics, PowerBI, or Quantum Metrics.
Be able to communicate data and customer insights through roadmaps, recommendations, and business cases for cross-functional partners.
Shopify Plus experience, including checkout customization and working with agency or in-house developers, is a plus.
Experience with CRO and experimentation frameworks is a plus.
Experience with Klaviyo, SFCC, SFMC, personalization platforms, recommendation engines, or CDPs is a plus.
B2C ecommerce experience focused on customer acquisition and retention is a plus.

Manage and prioritize the day-to-day roadmap across the Shopify site, checkout, and post-purchase experiences.
Map the end-to-end customer journey and use analytics, session data, and customer feedback to identify friction and opportunities.
Partner with UX on research, designs, prototypes, and A/B tests to improve conversion, AOV, and retention.
Translate business requirements into user stories and acceptance criteria, then work with Engineering and development partners to ship changes in Agile sprints.
Run the experimentation backlog, including hypotheses, test design, readouts, and rollout decisions.
Prepare business cases, test readouts, and recommendations to explain roadmap priorities and trade-offs.
Coordinate with CRM, Creative, and Marketing to align site experiences with campaigns, promotions, and launches.
Measure and report KPIs including conversion, AOV, LTV, and retention, and iterate based on results.
Research competitors, Shopify apps and platform features, and personalization tools.

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