Expansion Marketing Manager - Italy & Netherlands

XoloSaaS, Fintech

Remote in Europe. If you’re based in Estonia, you’re welcome to work from our offices in Tallinn or Tartu.Full-TimeManager

Salary not disclosed

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Job Details

Languages: English
Experience: 3+ years

Requirements

3+ years of experience in growth marketing in SaaS, fintech, or a similar product-led environment
Hands-on experience with freelance/self-employment ecosystem (pain points, mental models, common objections)
Experience working with the Italian and Dutch markets is a plus
Strong growth toolkit: research, hypothesis-driven thinking, prioritization frameworks, experimentation, and learning loops
Comfort owning metrics and making decisions based on data (conversion, activation, CAC/payback, retention, cohort behavior)
Experience collaborating cross-functionally with Product, Growth, and Customer Success teams to improve the funnel
Fluency in English

Responsibilities

Own expansion growth plan across the funnel: awareness, acquisition, activation, conversion, retention, referral
Identify bottlenecks and opportunities across channels and journeys (web, onboarding, product experience)
Lead a continuous experimentation cycle from conducting research to formulating hypotheses to prioritising the experimentation backlog
Partner with the product and growth teams to run tests across messaging, landing pages and onboarding flows
Own ICP and segmentation: who we serve best, why they choose us, and what drives conversion and retention
Play an important role in crafting and executing Xolo’s go-to-market strategy: positioning, packaging, launch planning and adoption strategy
Explore partnerships and co-marketing opportunities when they support the growth plan

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