Senior Product Marketing Manager - Data Products
New
Not eligible to be hired in CA, CT, NJ, NY, PA, WAFull-TimeSenior
Salary128,560 - 188,900 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- RESTful APIsMarket Research
Requirements
- 5+ years experience in product marketing or technical marketing.
- Experience in product marketing within the customer data, data warehouse, or customer experience technology space.
- Proven ability to synthesize complex, technical product features into simple, value-driven stories.
- Ability to articulate complex concepts and turn data into presentations.
- "Get under the hood" mindset with ability to understand data architectures, APIs, and CDP workflows.
- Strategic thinker who builds deep domain expertise through primary and secondary research.
- Ability to enable and educate internal audiences to drive meaningful and actionable content.
- Project management skills in a fast-paced environment.
- Belief that customer and employee experiences need to evolve with new technology.
- Bachelor’s degree or equivalent experience.
- Experience marketing highly technical platform products to developers, data engineers, and/or technical marketers (desired).
- Excellent written and verbal communication skills (desired).
- Continuously tracks developments in the AI market (desired).
- Demonstrated ability to influence and build effective working relationships at all organizational levels (desired).
- Highly organized, with ability to prioritize, run multiple workstreams, and deliver on deadlines (desired).
Responsibilities
- Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market.
- Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap.
- Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products.
- Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
- Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points.
- Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.
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