Email Marketing & Lifecycle Manager
H
HireHawkECommerce
Metro Manila, Philippines. Davao Region, Philippines. Central Luzon, Philippines. Central Visayas, Philippines. Western Visayas, PhilippinesFull-TimeMiddle
Salary1600 - 1900 USD per month
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Job Details
- Required Skills
- ShopifyA/B testing
Requirements
- Proven experience in email and SMS lifecycle marketing (eCommerce required, DTC preferred)
- Hands-on experience with Klaviyo
- Hands-on experience with Postscript or similar SMS platform
- Hands-on experience with Shopify or similar eCommerce platform
- Strong understanding of retention, LTV, and lifecycle optimization
- Experience building and optimizing: Welcome flows, abandoned cart flows, Post-purchase flows and Win-back campaigns
- Strong analytical mindset with a data-driven approach to decision-making
- Ability to both strategize and execute (not just manage)
- Experience working with DTC / eCommerce brands
- Basic design sense or creative direction experience
- Comfortable working within Shopify-based ecosystems
- Experience collaborating with global/remote teams
- Strong analytical and data-driven decision-making skills
- Experience leveraging creative assets and segments to improve campaign performance
- Ability to both strategize and execute lifecycle marketing initiatives
Responsibilities
- Manage and optimize all lifecycle flows (welcome, abandoned cart, post-purchase, win-back, etc.)
- Build and execute campaign calendars aligned with promotions and product launches
- Continuously test and improve flows and campaigns to drive revenue
- Analyze performance across email and SMS (open rates, CTR, conversion, revenue contribution)
- Identify gaps and opportunities across the lifecycle funnel
- Run A/B tests on subject lines, creatives, offers, and messaging
- Drive continuous iteration based on data insights
- Write and refine high-converting email and SMS copy aligned with brand voice
- Collaborate on messaging angles that increase engagement and sales
- Ensure consistency across all lifecycle touchpoints
- Audit current Klaviyo and SMS platform (e.g., Postscript) setup and recommend improvements
- Leverage existing flows, segments, and creative assets to improve performance
- Execute quickly using provided creative, data, and campaign assets
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