Head of CRM
New
P
PionB2C, Marketplace, Ad-Tech
United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- RESTful APIsA/B testingCRM
Requirements
- 8+ years of CRM or lifecycle marketing experience, gained within high-growth B2C, Marketplace, or Ad-Tech environments
- Track record of delivering impact at scale
- Commercial and creative thinker, with the ability to design communication flows
- Technically fluent across modern MarTech, comfortable working with APIs, data events, and complex trigger logic
- Experience with A/B testing and cohort analysis
- Balance of big-picture thinking and executional precision
Responsibilities
- Leading end-to-end CRM strategy, defining and orchestrating the user journey across all touchpoints to drive activation, build lasting habits, and maximise long-term retention at scale.
- Owning the CRM tech stack and data infrastructure, ensuring a robust, real-time environment that enables precise, personalised one-to-one communication across platforms.
- Building and scaling CRM monetisation products, developing high-performing advertising solutions within CRM flows that generate strong ROI for brand partners without compromising the user experience.
- Driving product innovation through experimentation, using CRM-derived behavioural data and user insights to test hypotheses rapidly and shape the broader product roadmap.
- Scaling a healthy, compliant user database, growing the marketable audience while maintaining data hygiene, deliverability standards, and adherence to global privacy and regulatory requirements.
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