- Codify product positioning, messaging, proof points, and competitive framing into a single source of truth.
- Build and execute end-to-end lifecycle and email marketing programs, including sequences, drip campaigns, and retargeting.
- Manage and optimize HubSpot, including contact hygiene, segmentation, lifecycle stages, and attribution reporting.
- Build a proof engine by interviewing customers, drafting case studies, and creating sales enablement assets like battlecards and one-pagers.
- Turn webinars and events into integrated marketing campaigns and promotional sequences.
- Oversee the content writer and set editorial priorities aligned with core messaging.
HubSpot