Performance Marketing Manager
New
B
Because MarketDTC, E-commerce
United StatesFull-TimeManager
Salary80000 - 115000 USD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- PythonSQLRESTful APIs
Requirements
- 3–5 years of hands-on paid acquisition experience, primarily Meta, at a DTC or subscription e-commerce business
- Strong quantitative foundation – comfortable with SQL, spreadsheets, basic stats, and LTV/CAC math
- Track record of scaling spend profitably ($1M+/month budgets)
- Demonstrated ability to run structured tests and act on results
- Experience with subscription economics (cohort retention, churn, LTV)
- Active, fluent user of Claude, ChatGPT, or Cursor for daily work
- Technical background (CS, engineering, applied math, or equivalent self-taught) (preferred)
- Experience building custom reporting or automation: Python, APIs, MCP servers, Zapier/Make, no-code tools (preferred)
- Google Ads fluency (search, PMax) (preferred)
- Has built or contributed to internal tooling, dashboards, or agents (preferred)
Responsibilities
- Own paid acquisition across Meta, Google, and emerging channels
- Report directly to the CEO
- Use internal AI automation stack (Claude, MCP integrations across Polar Analytics, Amazon Ads, Meta, Shopify, Klaviyo, Loop, Ramp, Sonar) to operate at 10x the output
- Manage Meta campaigns: structure, budget allocation, audience strategy, creative testing cadence, bidding, aiming to scale volume while holding CAC within plan
- Manage Google: Search, PMax, YouTube, to protect brand and expand non-brand efficiently
- Evaluate and test emerging channels: TikTok, Applovin, CTV, podcast, and others
- Conduct measurement: incrementality testing, MMM inputs, attribution sanity checks
- Partner with creative team to hit 100–150 new ads/month, setting testing framework and calling wins
- Extend internal AI stack: build agents, workflows, and reporting automations
- Provide weekly performance reviews to CEO, clear, quantitative, decision-ready
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