Senior Product Marketing Manager

New

CampminderSummer Camp Software

Within the United StatesFull-TimeSenior

Salary150000 - 166000 USD per year

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Job Details

Requirements

Experience developing segment-specific messaging for a vertical or relationship-driven market
Track record of bringing technical or AI-powered products to market for non-technical buyers
Comfort building in ambiguity
Genuine instinct for cross-functional partnership, especially with marketing
Ability to craft "here's where we're going" messaging with clarity and credibility
Ability to defend positioning decisions with evidence
Experience working across product, sales, and customer success without formal authority

Responsibilities

Work closely with our marketing team to develop and sharpen market messaging — building segment-specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycle
Own the go-to-market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messaging
Manage customer communication around what's coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes out
Develop confidence-building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about staying
Lead the positioning and messaging strategy for AI-powered features — translating technical capabilities into clear, outcome-focused language that resonates with a non-technical, relationship-driven audience
Systematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over time

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150000 - 166000 USD per year

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