Senior Product Marketing Manager - Platform
New
B
BestowFinTech
Remote, USFull-TimeSenior
Salary not disclosed
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Job Details
Requirements
- Product marketing experience in B2B SaaS or enterprise technology at a senior level.
- Compelling storyteller who can communicate complex technical platforms to sophisticated enterprise audiences.
- Strong positioning and launch instincts, capable of building narratives and executing them independently.
- Comfortable building sales enablement from the ground up and working closely with a sales team.
- Curious and research-driven, utilizing AI for market and competitive analysis.
- Energized by building and ownership.
- Genuinely AI-fluent, using AI tools as a core part of the workflow.
- Experience in fintech, insurtech, or a platform business (strong plus).
- Excellent written and verbal communication skills.
Responsibilities
- Own Bestow's platform messaging and positioning, using AI-assisted research to develop narratives for enterprise insurance carriers.
- Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing, leveraging AI tools for content production.
- Build and maintain a high-quality sales enablement library including pitch decks, one-pagers, battle cards, and objection-handling guides.
- Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves and surface insights.
- Partner with Communications to ensure product narratives appear in analyst conversations and earned media moments.
- Conduct customer and market research using traditional methods and AI tools to synthesize buyer language, needs, and decision criteria.
- Establish a measurement framework to track product marketing's contribution to pipeline and win rates, using AI-assisted analysis.
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