Head of Growth Marketing
New
Z
ZicassoLuxury Travel
Texas, United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 10+ years
- Required Skills
- SQLTableau
Requirements
- 10+ years in growth or performance marketing
- Meaningful time spent in high-AOV, high-consideration B2C categories (luxury, travel, real estate, financial services, or complex lead generation)
- Managing multi-million-dollar media budgets
- Hands-on experience with MMM
- Hands-on experience with incrementality testing
- Hands-on experience with multi-touch attribution in environments with conversion windows spanning weeks or months
- Experience building attribution or measurement infrastructure from the ground up
- Bonus for shipping offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals
- Experience building repeatable testing systems that connect experiments to budget and roadmap decisions
- Strong quantitative fluency
- SQL
- Tableau (or equivalent BI)
- Advanced spreadsheets
- Experience leading and developing a senior growth team
- Executive communication skills
Responsibilities
- Build and scale Zicasso’s traveler acquisition engine.
- Lead Zicasso’s growth marketing function, including PPC, SEO, analytics, and content/landing page development.
- Own paid acquisition strategy, marketing measurement, and funnel optimization across a multi-million-dollar media budget.
- Partner with data science, product, and operations teams to translate modeling into budget, pipeline, and revenue decisions.
- Own the top-down quantitative view of all paid media, using Media Mix Modeling (MMM) and incrementality testing.
- Design an attribution approach combining MMM, lift studies, geo-holdouts, and platform-level tests.
- Partner with Data Science to translate business goals into data requirements and actionable models.
- Own Google strategy for intent segmentation, Performance Max / Search / manual tradeoff, and feeding LTV/offline conversion signals into Smart Bidding.
- Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic platforms.
- Develop retargeting and lead-nurture strategies and lead landing-page and lead-flow CRO.
- Build a structured experimentation pipeline where every test is logged, measured, and tied to investment decisions.
- Lead a growth team of 4-6, setting analytical guardrails for day-to-day platform decisions.
- Define success as hitting performance targets and elevating specialists into strategic operators.
- Partner with Creative, Content, Brand, Product, Data, and Operations to improve performance.
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