- Drive growth strategy and optimization across the full funnel—from acquisition through high-value conversion
- Lead and scale a high-performing growth team, fostering a culture of high-velocity experimentation and continuous learning
- Optimize digital marketing and channel performance, including traditional and emerging discovery channels like AEO
- Build measurement frameworks and experimentation rigor, establishing metrics and analytical frameworks
- Strengthen product-led sales motion and GTM alignment, designing and optimizing the handoff from product-led users to sales-assisted conversion
- Evolve PLG for AI and agentic workflows, partnering with Product and Engineering to integrate AI-driven evaluation/personalization
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