Creative Strategist - Paid Social / Performance Creative

Incubator Lab

United States / United Kingdom / Remote (LATAM), Strong overlap with US business hours, Monday–FridayContractMiddle

Salary not disclosed

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Job Details

Languages: English
Experience: 4–6+ years

Requirements

4–6+ years of experience in creative strategy, paid social, or performance marketing
Strong understanding of Meta, TikTok, and YouTube ad ecosystems
Ability to translate data into creative direction
Excellent written and verbal English communication skills
Strong analytical and organizational skills
Comfort operating in a fast-paced, high-ownership environment
Direct-response or DTC experience (nice to have)
Familiarity with performance metrics such as CTR, CPA, ROAS (nice to have)
Experience working with UGC-style or creator-led ads (nice to have)

Responsibilities

Develop creative strategies and hypotheses for paid social advertising
Analyze performance data to identify winning concepts and iteration opportunities
Conduct consumer, product, and competitor research
Write clear creative briefs, scripts, and ad copy
Partner closely with Video Editors to guide execution
Review creative outputs and provide actionable feedback
Track, synthesize, and communicate learnings from creative tests

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